Top Strategy - Cost of Waiting

Cost of Waiting Analysis

This strategy can be used for those borrowers that can’t get off the fence. Create a sense of urgency by showing the borrower what can happen if the borrower waits and exposes themselves to a potential rate hike or home price increase — and worse case both go up. Let your borrower know that you have their financial best interest in mind. As an example you might say, “Waiting might not be best for you now. Looking at this report, postponing your decision could cost you a lower monthly payment.”

Click here to view a real-life scenario video: Shayla Gifford | Helping Realtors Sell More Homes with a Cost of Waiting Analysis

Access the walk-through tutorial video here in our refreshed interface: How to Create a Cost of Waiting Analysis